This panel delves into the evolving landscape of music journalism, exploring its present challenges and potential futures. We dissect the impact of technological shifts and app-driven changes in consumer behaviour, questioning whether the symbiotic relationship between major publications and A-list stars perpetuates a flattery death-spiral, and whether hobbyism is the only viable option in an era of shrinking revenues. Central to our discussion is the pivotal query: Does traditional press still break artists, or has the paradigm fully shifted to digital marketing and content? As we examine these dynamics, we contemplate whether music journalism has melded into the ambiguous contours of publicity, pondering its future role and relevance in the industry.
Winner of Best Festival for Emerging Talent at UK Festival Awards