The turn of the millennium has seen Fire rise, phoenix like, under the direction of James Nicholls. Modern day Fire Records combines the cosmic pop of Jane Weaver, Islet and Decisive Pink with the haunting ambience of Death And Vanilla, the aural tapestries of Faten Kanaan, the other worldly spirituality of Josephine Foster, the post-punk catharsis of RVG, the choral ambience of Lucy Gooch and the universally acclaimed Vanishing Twin. Fire is “united by an individualistic bent, every band on the roster feels like a Fire band” (Bandcamp)
Few imprints can claim to support a roster of such visionary outsiders, and as the label reaches it’s 40th anniversary it continues to “harnesses an uncompromising maverick approach to A&R” (Rough Trade).