Sarah is Senior Events and Partnerships Manager at PPL (the UK’s music licensing company for over 140,000 performers and record labels), leading on activity including collaborations with events such as The Great Escape, Focus Wales, Wide Days and SXSW (as a partner of the British Music Embassy).
Another aspect of her role is PPL Giving, with a focus on working with PRS Foundation to provide support for artists at crucial tipping points via the PPL Momentum Fund, International Showcase Fund, and Talent Development Network.
Sarah’s 20-year career in music has covered artist management, A&R, tour management, design and marketing. Before joining PPL, Sarah spent a decade building artists’ careers as an artist manager at a frontline international management company, developing artists from bedroom demos to radio playlists and stadium tours. Prior to this, Sarah started out as a graphic designer, creating record sleeves at a small NYC design studio.